Two-time Clio & Webby–winning creative leader. For 20 years I've built the experiential and cultural campaigns that turn brands into destinations — Game of Thrones, Friends, HBO Max, Justice League.
A career of cultural blockbusters and brand environments. Filter by discipline — tap any project to step inside the story, the gallery and the results.
As VP of Engagement Marketing, I helped launch My TOIbox — a white-label Engagement Media platform that converts passive impressions into active time with your audience. From positioning and subscription pricing to go-to-market, I built the brand from zero.
"Attention is rented. Connection is earned. The difference? We manufacture it."
Two-time Clio winner. Webby winner. 25+ industry awards. I've spent 20 years building experiential and cultural campaigns that make people feel something — not just see something.
At AT&T, I conceived and executive-produced blockbuster IP activations for Game of Thrones, Friends, Harry Potter and Justice League — directing a $65M budget and 10+ agency relationships to generate over 1.5 billion earned impressions. I know how to build brand heat from scratch, orchestrate agency ecosystems, and turn a brand into a cultural destination.
Open to VP / Director roles in Culture, Entertainment & Brand Innovation — and to speaking, judging and partnerships.